Florence Dream Lab
Experience your dreams
Our activities are designed to instill in travelers the curiosity and the desire to keep learning the small things in life. Informal but professional work spaces for varied artistic and recreational activities, alternative tours to fully dive in the contemporary Italian culture, as well as wellness treatments for you to slow down and get to know yourself a bit more.
Our team of young professional such as artisans, holistic practitioners, and guides all have a thing in common: they do what they love. And all of them are willing to share their knowledge and divulging the magic that exists inside their artworks, treatments, and tours.
Most of the activities of FLORENCE DREAM LAB take place in a very particular space, called The AppArt, which has been the catalysts of the whole project.
A magic place
settled in the heart of Florence
where to experience the real Florentine identity.
Specifically produced by local designers
to magnify any experience
The Wellness Room
A cozy violet room
Lovingly set up for joyful wellness experiences
The lab of your dreams is in Florence!
Tours, treatments, and creative experiences
to make your Florentine vacation simply memorable
We believe in personal happiness as the foundation of a rich life. To make this happen we have to get back in contact with our individuality and our creativity, to water them and love them as if they were plants. If people are the soil, FLORENCE DREAM LAB helps to find the seed best suited to them, to plant it and watch it take root, to give them the tools to take care of the plant on their own.